STUDENT HIGHLIGHTS
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"Moving On isn’t just a song—it’s a debut, a diary, and a dream realized, showing how far passion and persistence can take you. " - Sooraj Singh, 2nd year, JAGSoM |
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CLASSROOM INSIGHTS Roots of Commercial Music : Jazz Edition This week, students in the Roots of Commercial Music course explored the world of Jazz. They delved into its rich history, tracing its roots in African-American communities to its global popularity. Legendary artists like Louis Armstrong, Duke Ellington, and Miles Davis were studied, along with the impact of events like the Harlem Renaissance and Civil Rights Movement on the genre. Iconic pieces like What a Wonderful World and Kind of Blue sparked engaging discussions around jazz’s emotional depth and musical innovation. The course, facilitated by Prof. Vinay Prabhakar, continues to offer an interdisciplinary experience that brings together students from VSST, JAGSoM, and TSM—enriching the classroom dialogue through their varied perspectives and experiences. The students are thoroughly enjoying the course, gaining a deeper understanding of commercial music's roots. The blend of history, culture, and music is fascinating, and they're excited to learn more. This course offers a unique experience, exploring the stories, people, and events that shaped the industry. As they continue to explore more genres, they're looking forward to learning from each other's experiences. |
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SCHOOL HIGHLIGHTS Using AI for Social Impact – Donation Forecasting for aidKRIYA A team of second-year students from the Vijaybhoomi School of Science and Technology Akhila Macherlaa, Deepthi Kota, E Varun Patro, Sripathi Kanyaboina, and Shravani Samant has developed an innovative, data-driven solution aimed at promoting social good. Their project focused on creating a donation prediction model for the aidKRIYA Foundation, a nonprofit organization dedicated to impactful community outreach. Faced with limited access to real-world data, the team undertook comprehensive research to generate a realistic synthetic dataset. Leveraging this, they built a SARIMAX (Seasonal AutoRegressive Integrated Moving Average with eXogenous variables) time-series forecasting model designed to predict donation patterns for the upcoming year. The primary objective was to enable aidKRIYA to enhance its donation planning, optimize outreach efforts, and strengthen its long-term funding strategies. The project was born out of the students' desire to apply their technical knowledge to a meaningful cause. Throughout the development process, they gained valuable experience in time-series analysis, data modeling, and the importance of clear result interpretation for real-world impact. The team acknowledged the invaluable mentorship of Dr. Thejus Kartha, Assistant Professor at Vijaybhoomi University, whose guidance was instrumental to the project’s success. Looking ahead, with access to real-time data, the model holds significant potential to evolve into a robust decision-making tool, not only for aidKRIYA but also for nonprofit organizations across various sectors seeking to improve the sustainability and effectiveness of their initiatives. |
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“Working on this project showed us how data science can create real-world impact. Even though we didn’t have actual data, building the model from scratch taught us the importance of research, precision, and clarity in making predictions that matter.” - Shravani Samant, 2nd year, VSST |
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FACULTY का FUNDA |
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Digital marketing in 2025 is rapidly evolving, shaped by technology, data, and changing consumer behaviour. One of the most prominent trends is AI-powered personalization. Brands now use artificial intelligence to analyse user data and deliver customized content, enhancing user experience and boosting engagement. Voice and visual search are also transforming how consumers find information. Optimizing content for voice commands and image-based searches is essential for maintaining online visibility. Meanwhile, social commerce continues to grow, with platforms like Instagram, allowing users to shop directly within apps, streamlining the customer journey. Another game-changer is augmented and virtual reality (AR/VR), which enables immersive product experiences—like virtually trying on clothes or visualizing furniture in a home. Lastly, ethical marketing and sustainability are becoming vital. Consumers are increasingly drawn to brands that prioritize environmental responsibility and transparent values. As these trends shape the digital landscape, businesses that adapt quickly and authentically will build stronger customer connections and stay ahead of the curve. |
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| ABOUT VU | |
| Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music, and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world. | Mission Nurture holistic, socially responsible, and continuously employable professionals Vision To become an independent, multidisciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and fosters innovation and scholarship to impact practice and communities. |
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- 23rd April 2025 - |
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